Marc Jacobs Private Label Development

BFA Fashion Marketing and Management

Location

The Savannah College of Art and Design

Savannah, GA

Teams of two were to produce a (mock) 10 piece capsule collection for the chosen brand. Members conducted trend research, market analysis, customer segmentation, and design of the capsule collection with full tech packages. The report wraps up with an assortment plan and promotional strategy with accompanying social media campaigns.